What is Web Designing?

Web designing is the process of planning, conceptualizing, and implementing the plan for designing a website in a way that is functional and offers a good user experience. User experience is central to the web designing process. Websites have an array of elements presented in ways that make them easy to navigate. Web designing essentially involves working on every attribute of the website that people interact with, so that the website is simple and efficient, allows users to quickly find the information they need, and looks visually pleasing. All these factors, when combined, decide how well the website is designed.

Web Designing

Key Benefits of Having a Good Web Design

A good web design can transform how your brand speaks to your audience. Organizations focus on their web design more than ever and look for professional web designers for the apparent benefits it can offer. Some of these benefits include:

An Impactful First Impression

With a well-designed website, it becomes easier to make a grand first impression. For brands, it is all about how potential customers or clients view their business, and this is greatly influenced by how they view their website. Your website represents your brand, and when you focus on web designing, it can help you create a compelling and powerful first impression.

Better Google Rankings

Web Designing has a variety of elements that are capable of bestowing your website with better Google rankings. Some of these elements include readability, mobile-friendliness, website speed, sitemaps, URL structure, and website navigation. A good web design has these elements incorporated into the website, which gives you greater visibility both for your audience and the search engine.

Brand Consistency

Several key assets of your brand, such as the logo, color scheme, and fonts can ensure your audience remembers your brand and easily differentiates it from thousands of others. A professional web designer takes into account all the unique aspects of your business and blends them into your website to add to your brand credibility and portray consistency.

Minimized Bounce Rates

When your website is immersive and interesting, it encourages visitors to go deeper and explore different sections of the website. Likewise, a website that is seemingly complicated and difficult to navigate can prompt visitors to exit it within seconds. Bounce rates also impact the credibility and rankings of your website. When your website is designed to retain visitors for longer, you can escape premature exits and minimize bounce rates.

Web Designing

Key Elements of Web Design

A good website is one that displays a careful balance between appearance and functionality. When your website is aesthetically pleasing but fails to offer the information or help your audience with what it looks for, the aesthetics cannot make up for the lack of functionality and vice versa. Therefore, web design comprises two broad key elements—aesthetic or visual elements and functional elements—that are of equal importance to make your website stand out.

Visual Elements

Visual elements come together and set a theme for your website, which leaves a great impact on visitors when you get it right. It is crucial that every element compliments one another and looks harmonious rather than chaotic. Visual elements include:

  • Fonts
  • Colors
  • Shapes
  • Layout
  • Icons
  • Logos
  • Images
  • Video

Functional Elements

Functional elements hold great importance in terms of how the search engine views your website. However, they go beyond that and can influence user experience as well. Some of the salient functional elements include the following:

  • Navigation: The ease of access your website offers to your visitors to reach different sections of the website
  • User interaction: Offering users control by avoiding needless pop-ups, auto-play videos, or overload of information
  • Speed: Ensuring the page loads within a couple of seconds
  • Site structure: A systematic structure that is easy to navigate both for visitors and the Google web crawler
  • Cross-device compatibility

 Different Web Design tools

Web designers need access to certain tools to be able to create elements and layouts that can be successfully placed on a website. Here are some of the most popular web design tools that you can use as a professional web designer:

WordPress For Web Desingning

WordPress is the most popular CMS to create websites with attractive themes. It also consists of various free plugins that allow you to improve your website’s functionality.

Wix For Web Desingning

A well-known website-building tool, Wix is the best choice for web designers who are not well-versed in coding. You can use a simple drag-and-drop feature to create a layout of your choice.

Squarespace For Web Desingning

Squarespace has over a hundred website templates that you can use to create your own layouts while manipulating the visual elements.

Shopify For Web Desingning

Shopify is among the most sought-after storefront platforms that allow you to create digital stores with certified SSL for businesses.

What is Responsive Web Design?

Responsive web design is a technique used to make certain changes to a website such that it adapts to the screen size and orientation of different devices. A website designed for bigger screens does not fit small screens seamlessly, which causes inconvenience for viewers. Therefore, responsive web design has become a very important factor that influences user experience in recent times, as people use their smartphones and tablets to browse through websites.

Conclusion of Web Desingning

Web designing and web development are two areas with great career prospects in the near future. If you’re looking for well-planned courses that not only familiarize you with the basic concepts of web design and development but also offer hands-on learning to help you develop the right technical skills, you can pursue Simplilearn’s Post Graduate Program in Full Stack Web Development in collaboration with Caltech CTME. With this course, you can prepare yourself for the position of web designer and web developer at renowned organizations or even offer your services as a freelancer. 

If you have any questions or queries, feel free to post them in the comments section below. Our team will get back to you at the earliest.

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